文章基本信息

标题：Selected Aspects of Marketing Pilgrimage Sites
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作者：Róbert Štefko, Sylvia Jenčová, Eva Litavcová
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2013
期号：2358
页码：11
出版社：Faculty of Management, Czestochowa University of Technology
摘要：Tourism centered on pilgrimages to religious sites in Slovakia, the target groups being individuals, family, youth seniors, etc., promotes the spiritual, cultural and educational growth of those who partake of it. But, more importantly, this trade in tourism promotes the regional economy in terms of tourism thereby promoting the growth of the whole country. The objective of this paper is to examine pilgrimage sites, highlight their importance with regards to ecumenical, cultural and economic aspects.