文章基本信息

标题：Spendings on Social Media as Part of Marketing Budgets
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作者：Róbert Štefko, Radovan Bačík, Richard Fedorko
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2013
期号：2358
页码：8
出版社：Faculty of Management, Czestochowa University of Technology
摘要：This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on the social media market and using the analysis it describes the current state of the costs of this form of advertising. Another aim of this article is to evaluate and point out the possible further development in this field and refer to the potential difficulties .