文章基本信息

标题：The Investment Attractiveness Evaluation: Methods and Measurement Features
本地全文：下载
作者：Anatoliy G. Goncharuk, Svetlana Karavan
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2013
期号：2212
页码：7
出版社：Faculty of Management, Czestochowa University of Technology
摘要：Today, enterprises operate under the fierce competition . So, there is a need of quick reaction on changes in external environment , and improvement of the performance. Constant development is the key to success for any organization . However, this process requires investment - the growth engine for the company. The only way to attract the capital and strengthen market positions is raising the level of the investment appeal. A pproaches determination of the investment attractiveness evaluation, gives a deeper understanding of this economic category, and as a consequence the possibility of effective investment attractiveness management - one of the main tasks for any enterprise.