文章基本信息

标题：VIRTUAL SOCIAL NETWORKS AND THEIR UTILIZATION FOR PROMOTION
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作者：Robert Stefko, Peter Dorcak, Frantisek Pollak
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2011
期号：2204
页码：9
出版社：Faculty of Management, Czestochowa University of Technology
摘要：The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this article is to evaluate the state of utilization of social networks by businesses as well as home and foreign customers. The aim is also to point out on the importance of networking as a tool for acquiring an important competitive advantage in times of constant changes.