文章基本信息

标题：SHOPPING ON THE INTERNET FROM THE POINT OF VIEW
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作者：Robert Stefko, Peter Dorcak, Frantisek Pollak
期刊名称：Polish Journal of Management Studies
印刷版ISSN：2081-7452
出版年度：2011
期号：2204
页码：9
出版社：Faculty of Management, Czestochowa University of Technology
摘要：Modern forms of business and continuous use of innovations in marketing encourage many customers to make more use of what is modern what is "in". However, it is very important to realize that not all customers are able to give up traditional way of shopping or a traditional perception of products and services. The aim of this paper is to analyze customer preferences in relation to traditional forms of shopping and to analyze the preferences of the same customers for new forms of shopping through e-commerce applications.