文章基本信息

标题：ASSESSMENT OF CUSTOMER’S SATISFACTION IN HDFC (AN EMPIRICAL STUDY IN LUCKNOW CITY)
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作者：Anoop Kumar Singh ; Rupesh Kumar Gupta
期刊名称：SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES
印刷版ISSN：2319-4766
电子版ISSN：2278-8808
出版年度：2015
期号：5242
页码：360-369
出版社：SCHOLARLY RESEARCH JOURNAL'S
摘要：A well-functioning housing market influences not only shelter concern, but also workplaces for home-based entrepreneurs. The best housing sectors should enable the adequate provision of shelter at the reasonable cost and favourable schemes across all segments of the population. The customer’s satisfaction is an indicator of the efficiency and growth of the institution. In fact the key of the success of any institution providing customer service is appraised through the qualitative assessment of different parameters. Thus the main objective of the institutions should be to create, cultivate and retain the customers. If the institutions are able to fulfil this objective the residual results like profitability and productivity would automatically follow. The present research is an attempt of the researchers to assess the extent to which current customers are satisfied with the services offered by HDFC, a major institution working in the housing Finance Industry. Key Words: Customer Satisfaction, Average Weighed Score, Likert scale, Bivariate frequency distribution.