文章基本信息

标题：COMPETITIVE ADVANTAGE: THE COMPLEMENTARITY BETWEEN TCE AND RBV
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作者：Fernanda Lazzari ; João Alberto Sarate ; Roberto Birch Gonçalves 等
期刊名称：Revista de Administração FACES Journal
印刷版ISSN：1517-8900
电子版ISSN：1984-6975
出版年度：2014
卷号：13
期号：3
页码：87-103
语种：English
出版社：Universidade FUMEC
摘要：This study examines the complementarities between the theoretical economics of transaction costs (TCE) and the resource-based view (RBV), especially regarding (i) asset specificity and (ii) the lack of resources available in companies and how these are used to generate competitive advantage. We conducted a qualitative study of multiple cases in the confectioneries segment, mainly because this segment is recognized for its low occurrence of specific assets and for the scarcity of strategic resources. This facilitated the analysis in terms of data volume (goods and resources) and understanding the companies. It was found that even when operating in a segment of low asset specificity, confections are able to implement strategies to maintain the company. They feature strategic resources sets developed throughout the history of each organization, which are mobilized to produce specific assets for each.
其他摘要：This study examines the complementarities between the theoretical economics of transaction costs (TCE) and the resource-based view (RBV), especially regarding (i) asset specificity and (ii) the lack of resources available in companies and how these are used to generate competitive advantage. We conducted a qualitative study of multiple cases in the confectioneries segment, mainly because this segment is recognized for its low occurrence of specific assets and for the scarcity of strategic resources. This facilitated the analysis in terms of data volume (goods and resources) and understanding the companies. It was found that even when operating in a segment of low asset specificity, confections are able to implement strategies to maintain the company. They feature strategic resources sets developed throughout the history of each organization, which are mobilized to produce specific assets for each.
关键词：Competitiveness; RBV; Strategy; Resources; Confectionery.
其他关键词：Competitiveness; RBV; Strategy; Resources; Confectionery.