文章基本信息

标题：Banking products and services according to clients' requests
本地全文：下载
作者：Popescu, Jenica ; Rizescu, Sabin
期刊名称：Finante - provocarile viitorului (Finance - Challenges of the Future)
印刷版ISSN：1583-3712
出版年度：2008
卷号：1
期号：7
页码：105-110
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：The paper presents a new banking product having as main goal in offering some attractive income packages to construction workers and specialists. The purpose is to maintain this workforce into the country’s borders. Our national economy isn’t yet in a position to offer salaries like those offered in developed countries. The basics of the proposed banking product consists in offering a consistent package of daily comfort services instead of paying all salary in cash. Attracting some public funds – where possible - will be considered.The construction entrepreneurs as well as their clients (beneficiaries) will be the main target of the proposed pro-duct.
关键词：banking product; marketing; product policy; guarantees insurance