文章基本信息

标题：Analysis of Tourism Motivation toward Market Segmentation and Strategic Management of Bucovina Destination
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作者：Chaªovschi, Carmen Emilia ; Hesselmann, Gerd ; Bordeianu, Otilia-Maria 等
期刊名称：Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
印刷版ISSN：1844-2994
出版年度：2011
卷号：11
期号：11
页码：71-76
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department.
摘要：Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
关键词：Market segmentation; Tourism motivation; Strategic management; Tourism destination; Destination management.