文章基本信息

标题：SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES
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作者：Dumitru, Nicoleta-Rossela ; Negricea, Costel ; Gogonea, Manuela-Rodica 等
期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2010
卷号：10
期号：1(11)
页码：9-18
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：The creation and development of the Internet have determined global changes in all social fields, including communications and public relations. Thus, the traditional Public Relations tools and strategies have been adapted in view of new benefits regarding maintenance of contact with the tourism companies’ public. This workpaper is intended to determine the extent of PR tools and methods utilisation, based on a research developed within several Romanian hotel units. In this context, the application of the structural method has generated results that create encouraging online communications perspectives, taking into account the use of specific public relations tools.
关键词：tourism; online public relations; Internet; website; e-mail.