文章基本信息

标题：GLOBAL CRISIS AND MICROCYCLICITY
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作者：Burciu, Aurel
期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2010
卷号：10
期号：2(12)
页码：160-175
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：The present paperwork presents a novel perspective of a fundamental concept like business cyclicity. Throughout the argued aspects we try to emphasize the unitary aspect of microcyclicity in business both at a micro and macro level. On the background of global crisis, the authors discuss about a “chaotic” type of business environment, characterized by a permanent turbulence which needs a totally different style of management; within a „turbulent economy” the manager needs intuition and various strategies in order to survive as Kotler and Caslione say. The discussion develops step by step on several plans and grants the perspectives of several scientists as Samuelson, Kondratieff or Drucker. The bottom line is to present and describe the variations of cyclicity itself.
关键词：business cyclicity; strategic management; business cycles; microeconomics; macroeconomics