文章基本信息

标题：WEALTH MANAGEMENT STRATEGIES IN THE ERA OF E-COMMERCE
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作者：Quader, Mohammed Shahedul ; Shamsuddoha, Mohammad ; Jahan, Akhter 等
期刊名称：The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration
印刷版ISSN：2066-575X
出版年度：2011
卷号：11
期号：1(13)
页码：27-39
出版社："Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration
摘要：This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. E-commerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made. Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.
关键词：Wealth management; Strategies; E-commerce.