文章基本信息

标题：An Evaluation on Effects of Total Quality Applications in Customer Relations Management on Sustainable Global Competition
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作者：GÃ¼rel, PÄ±nar Altiok
期刊名称：International Journal of Research in Business and Social Science
印刷版ISSN：2147-4478
出版年度：2014
卷号：3
期号：1
页码：35-62
出版社：Society for the Study of Business & Finance
摘要：The concept of globalization inherently necessitated knowing management technics that could adapt to fast changes. Assuming all other financial aspects are almost equal for companies, the only factor â€œthat can create differenceâ€ within the global competition environment is â€œthe human factorâ€ . It draws attention in the way that among companies who set out with the same technical equipment, the companies who are successful in customer relations are able to render the global competition sustainable through approaches that are based on the human factor. In this area, the constructive influences of total quality management on the human, which is the main source that can manage information and turn it into speed and strength, positively reflect on companies and translate into advantages. Placing human at the center of the business, these approaches add new dimensions to changes and developments that will create differences in the global market in line with the versatile structure of business management and contribute to earnings that support economic growth
关键词：Total Quality Management; Customer Relations Management; Sustainable Competition; Globalization