文章基本信息

标题：Who throws good money after bad? Action vs. state orientation moderates the sunk cost fallacy
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作者：van Putten, Marijke ; Zeelenberg, Marcel ; van Dijk, Eric 等
期刊名称：Judgment and Decision Making
印刷版ISSN：1930-2975
出版年度：2010
卷号：5
期号：1
页码：33-36
出版社：Society for Judgment and Decision Making
摘要：The sunk cost fallacy is the tendency to continue an endeavour once an investment in money, effort, or time has been made. We studied how people's chronic orientation to cope with failing projects (i.e., action vs. state orientation) influences the occurrence of this sunk cost effect. We found that people with a state orientation, who have a tendency to ruminate about past events and have a hard time to let go of them, were especially prone to fall in the sunk cost trap. People with an action orientation, who more easily let go of past events, were not susceptible to the sunk cost effect. We discuss the implications of these results for the sunk cost fallacy literature.
关键词：sunk cost fallacy; action orientation; individual differences.