文章基本信息

标题：Foreground-background salience effect in traffic risk communication
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作者：Hu, Tian-Yi ; Jiang, Xin-Wen ; Xie, Xiaofei 等
期刊名称：Judgment and Decision Making
印刷版ISSN：1930-2975
出版年度：2014
卷号：9
期号：1
页码：83-89
出版社：Society for Judgment and Decision Making
摘要：Pie charts are often used to communicate risk, such as the risk of driving. In the foreground-background salience effect (FBSE), foreground (probability of bad event) has greater salience than background (no bad event) in such a chart. Experiment 1 confirmed that the displays format of pie charts showed a typical FBSE. Experiment 2 showed that the FBSE resulted from a difference in cognitive efforts in processing the messages and that a foreground-emphasizing display was easier to process. Experiment 3 manipulated subjects' information processing mindset and explored the interaction between displays format and information processing mindset. In the default mindset, careless subjects displayed a typical FBSE, while those who were instructed to be careful reported similar risk-avoidant behavior preference reading both charts. Suggestions for improving risk communication are discussed. % abstract rewritten
关键词：foreground-background salience effect; information processing; traffic risk.