文章基本信息

标题：Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region
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作者：Munteanu, Valentin ; Pantea, Ioan Marius ; Stefea, Petru 等
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2006
卷号：1
期号：2
出版社：Economic Publishing House
摘要：Organizations Social Responsibility (or CSR - Corporate Social Responsibility) represents a new way "to make business" in the new European economic framework. An increasing number of contemporary companies decide, voluntarily, to contribute to a better society and a cleaner environment. Their strategies include social responsibility as an answer to a variety of social, economic and environmental pressures. These companies aim to transmit a signal towards all the stakeholders: employees, shareholders, investors, customers, providers, public authorities, and non - governmental organizations. Therefore, CSR is a concept which has modified the strategy of many companies. In this paper, the authors attempt a qualitative study of a large number of companies from western region of Romania. The study seeks an answer to a precise question: is CSR known and applied in the Romanian business environment? Our work is focused on four dimensions of CSR: human resource management, relations with stakeholders, community and human rights, environment. Starting from these points, the authors propose a multicriterial model for CSR measurement.
关键词：corporate strategy; social responsibility; organizational culture; stakeholders.