文章基本信息

标题：Tourists behavior and nationality - criteria for tourists classification and market segmentation
本地全文：下载
作者：Coita, Dorin Cristian ; Nedelea, Alexandru
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2006
卷号：1
期号：3
出版社：Economic Publishing House
摘要：Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm's market, gathering clients with the same characteristics. This work is about two criteria of segmenting the tourism market: tourism behavior and nationality. We use the criteria nationality describing the main categories of foreign tourists visiting Romania in last years.
关键词：consumer behavior; segmentation; criteria of segmentation; tourism behavior; nationality.