文章基本信息

标题：Market research on Brasov community issues
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作者：Bratucu, Gabriel ; Foris, Tiberiu ; Visan, Irina 等
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2006
卷号：1
期号：4
出版社：Economic Publishing House
摘要：The article is based on a quantitative market research of the opinion poll type which quantified the opinions and attitudes of the adult population of Brasov on some major issues: "the quantification of the mass-media market" , "the main community issues" , "the voting preferences" - organized in 3 stages: October 2005, March 2006 and June 2006. The opinion poll for the first stage was carried out between the 7th and the 16th of October and focused on the direct interviewing based on a questionnaire containing 61 direct questions, a number of 1051 subjects aged no less than 18, the second stage was scheduled for March 15th-26th and involved the use of a questionnaire of 78 questions, with a number of 1998 subjects having been interviewed. The final stage took place in the second half of June 2006 and focused on quantifying the opinions of nearly 1802 interview subjects. We should also mention the fact that, for the second and the third stage of the "opinion gauge", the questionnaire also had an additional section with questions which aimed at quantifying the opinions of the adult citizens of Brasov on their interest towards "loisir" .
关键词：market research; opinion poll; local mass-media market; the priorities of the local community