文章基本信息

标题：Power and satisfaction in the retailer-producer relationship
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作者：Pelau, Corina
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2008
卷号：3
期号：1
出版社：Economic Publishing House
摘要：The conversion of production-provider markets in customer-demand markets brings a change of power and influence in the distribution channel from producers to retailers as the direct contact to the final consumer. In this article there will be analyzed the influence of power and satisfaction on the success and the behavior of the members of the distribution channel. The first analyzed problem is whether a shift of power from producers to retailer has taken place. The second important thing is the satisfaction of the retailers with their producers, factors which influence this satisfaction and the impact of the retailer’s satisfaction on the success of producers. As a conclusion it will be analyzed, if there is connection between power and satisfaction and if there are any effects on the members of the distribution channel and their success.
关键词：Relationship marketing; satisfaction; power; retailers.