文章基本信息

标题：Price determination and price strategy in the marketing view
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作者：Teodorescu, Nicolae ; Pop, Nicolae ; Stancioiu, Aurelia-Felicia 等
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2008
卷号：3
期号：4
出版社：Economic Publishing House
摘要：Taking into account the four marketing politics, the price may seem to hold a special place both in theory and practice. This assertion is sustained by the fact that some specialists consider prices a variable unable to be controlled by a company, while others are adepts of another theory according to which there is a real possibility of using the price in the company’s best interest, whether on short but most of all on long periods of time. Like in many other circumstances, taking also into consideration what has already been proved in the field, the truth may lie somewhere in between, meaning the price cannot be controlled by a company like other market poles, as product policies of distribution and promotion, but at the same time it cannot be considered an external variable, impossible to be used in marketing terms.
关键词：price; consumers; demand; price sensitivity measurement.