文章基本信息

标题：Romanian legislation regarding the regulation of marketing communication
本地全文：下载
作者：Ban, Olimpia ; Coita, Dorin
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2009
卷号：4
期号：3
出版社：Economic Publishing House
摘要：An essential condition of the efficiency of communication actions is the existence of a regulating and self-regulating frame discouraging the bad practices, which disappoint the consumers and create a bad image of the whole of the operators in the economic and social environment. There is no unitary regulation of the marketing communication in Romania, the legislation being always behind the theory and the practice in the field. In this paper we have mentioned and analysed some of the normative documents existing on the component elements of the marketing communication and we have tried to emphasize some deficiencies, both in relation to the speciality theory as well as in relation to the usual practices in Romania.
关键词：communication; marketing; Romanian legislation.