文章基本信息

标题：THE RENDERING PROFITABLE OF THE IMMATERIAL CULTURAL PATRIMONY TRHOUGH TOURISM – SOURCE OF ATTRACTION FOR THE FOREIGN VISITORS
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作者：Ţigu, Gabriela ; Furtună, Camelia DIŢU
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2013
卷号：8
期号：Special-Issue
页码：387-394
出版社：Economic Publishing House
摘要：Romania’s attraction cannot equal, in the new context of globalisation, the other touristic destinations already famous, but by perseveringly and wisely rendering its advantages: the natural landscape and the immaterial cultural patrimony. The natural landscape and the immaterial cultural patrimony may turn into a competitively source by being unique and specific to Romania. The rendering profitable by using methods and models already consecrated may offer us international recognition and the commercial balance in what concerns the travel services. By analysing the evolution of tourism-travel income during 2005-2012 we can witness a certain deficiency in what concerns the travel services. Attempting to foresee events for the 2nd semester of 2013 by using the smoothing exponential model we can witness the same tendency. In this case the strategy at the national, regional and local level requires a certain change and the present article makes some suggestions in the wiew of promoting and the rendering valuable of the touristic potential of the immaterial cultural patrimony and of the natural landscape.
关键词：cultural tourism; immaterial cultural patrimony; natural landscape; travel services; touristic potential