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标题：QUALITY STRATEGIES IN THE FIELD OF FOOD & BEVERAGE CASE STUDY: HACCP IMPLEMENTATION AT MCDONALD`S COMPANY
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作者：Madar, Anca ; Neacşu, Andreea
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2013
卷号：8
期号：Special-Issue
页码：211-220
出版社：Economic Publishing House
摘要：In the current economic context, the concern of every organization is to be permanently competitive, which represents its ability to maintain and gain new positions in the market in terms of competition. The purpose of this paper is to analyse how the implementation of well- chosen and correctly applied strategies can improve the performance of a company. The company in question is well-known, with international activity, and the examined strategy concerns the certification, respectively the implementation of the HACCP system for food safety.
关键词：food quality; safety; quality management; danger; critical control point.