文章基本信息

标题：RESEARCH ABOUT POPULATION’S VIEW ON MODERN HEATING SYSTEMS
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作者：Demeter, Timea ; Brătucu, Gabriel
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2013
卷号：8
期号：Special-Issue
页码：141-148
出版社：Economic Publishing House
摘要：The market of heating systems changed considerably in 12 years. Due to their high losses, poor quality, and high prices, the district heating systems were replaced by micro thermal plants that seemed more cost efficient at that time. As the market changed the interest for affordable modern heating systems such as, floor heating and radiant heating panels was growing, Although many people were reserved when it came to purchasing one. Therefore a quantitative research was conducted on 300 households to determine the view Brasov’s population has on these modern heating systems. The results presents the main criteria taken into consideration when buying a heating system, the amount of money people are willing to spend on it and the reasons for which the population is reserved when it comes to purchasing one. The paper also provides a perspective for companies operating in this field on how to approach the market and increase the demand for these products.
关键词：modern heating systems; micro thermal plant; district heating; floor heating; heating panels.