文章基本信息

标题：THE CONSUMPTION OF FAST FOOD PRODUCTS – A CONSTANT EATING HABIT OF YOUNG PEOPLE FROM ALL OVER THE WORLD
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作者：Boşcor, Dana ; Baltescu, Codruta
期刊名称：Management & Marketing
印刷版ISSN：1842-0206
出版年度：2013
卷号：8
期号：Special-Issue
页码：87-94
出版社：Economic Publishing House
摘要：The eating habits have met important changes lately, and the consumption of fast food products is, no doubt, an essential coordinate of this evolution. The fast pace of daily life associated with sedentary and convenience of young generations are factors favoring the proliferation of fast food restaurants, becoming fashionable, a „must have or do” in the international urban landscape. The fast food products were much analyzed and criticized regarding the negative impact on population’s health. On the other hand, it should be noticed the efforts of the companies in the field for giving up the unhealthy foods and introducing „healthy foods.” The attraction of fast food products is a reality of the contemporary world. In this article are shown the results of a quantitative marketing research with the topic: „The consumption of fast food products among the young people from Brasov” for capturing the habits and trends of young people from Brasov regarding the consumption of these products, respectively, when, how and in what conditions they choose to serve dinner in a fast food restaurant, and the factors influencing the decision to eat in a fast food restaurant.
关键词：eating out; dining out; fast food products; fast-food restaurants; young generation.