文章基本信息

标题：COMUNICARE VERBALA SI NONVERBALA
本地全文：下载
作者：Girboveanu, Sorina
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2004
卷号：2
期号：1
页码：75-82
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：Our symblos for communicating with others are based on shared experience. To us, the symbolic values of stimuli are learned associations usually derived from our experiences. The primary system for human symbolic communication is language, the basic definition of which is the relation between sounds andmeanings. The social aspect of language is that groups of people share a knowledge of these relations and therefore can communicate using them. We study the human symbols in terms of the basic linguistic rules that seem to relate sounds to meanings (linguistic theory); in terms of how we are able to learn and to use these rules (psycholinguistic theory); and in terms of how our uses vary with the social aspects of the communicators and the situation (sociolinguistic theory). Beyond the basic symbol system of language, we have nonverbal symbols. The study of these symbols is devided among paralinguistics, kinesics, haptics, proxemics, dress and appearance, chronemics, and icons. We must also consider the intentionality with which a nonverbal symbol is communicated.
关键词：business negotiation; marketing communication