文章基本信息

标题：IMAGINEA COMPLEXULUI COMERCIAL "ELIANA MALL" IN RANDUL POPULATIEI MUNICIPIULUI BRASOV, IN VARSTA DE PESTE 14 ANI
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作者：Bratucu, Gabriel ; Foris, Tiberiu
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2004
卷号：2
期号：1
页码：34-40
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要："Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and the attitude towards consumption in Brasov, in the period time 28th of January - 6th of February 2005. The market research was conducted in the period time 28th of February - 6th of February (the canvassing). The direct interview was based on a questionnaire with 64 direct questions and there were 1723 respondents aged over 14 years old. The market research was performed with Multi Consulting Group Company from Brasov.
关键词：marketing research; public acceptance