文章基本信息

标题：ANALIZA STRATEGICA A INDUSTRIEI MONDIALE DE AUTOVEHICULE
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作者：Foris, Tiberiu ; Bratucu, Gabriel
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2005
卷号：3
期号：1
页码：43-49
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：This paper shows global automotive industry present characteristics and presents one model to analyse this matter. Based on the context influences and on the ideea that this industry action as a network system, the main point is that the individual producer possibilities to react are very few.
关键词：strategic analysis; automotive industry; ecopolitics