文章基本信息

标题：THE ANALYSIS AND THE ROLE OF THE FACTORS INFLUENCING PERCEPTIONS OF VALUE
本地全文：下载
作者：Micu, Adrian ; Micu, Angela-Eliza
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2007
卷号：5
期号：1
页码：147-152
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing involves an integration of costs and customer value. To achieve that integration, however, both need to let go of misleading ideas and form a common vision of what drives profitability.
关键词：decision; pricing; cost