文章基本信息

标题：Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
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作者：Coita, Dorin Cristian ; Abrudan, Maria Madela
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2007
卷号：5
期号：1
页码：77-81
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：This paper is about the use of Electronic Mailing List and Internet Forums as tools for managers within educational organizations. In the same time, some of concepts, ideas and models can be used in other business organizations, especially in service providing organizations. Understanding management requires both learning and practicing, directly experiencing. People involved in electronic networks are experiencing the alternative to real communication. We considered Electronic Mailing List and Internet Forums both as marketing tool and a human resources management tool. The benefits of using discussion lists are: people informed, involved and improved.
关键词：electronic mailing list; internet forums; virtual groups; educational organization; educational tool; working groups