文章基本信息

标题：The planning of a Customer Relationship Management project: requirements and opportunities
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作者：Olaru, Adriana ; Capatina, Alexandru
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2007
卷号：5
期号：1
页码：64-71
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which implies employees from the company’s departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a CRM project and the opportunities created by its implementation.
关键词：customer relationship management; business strategies