文章基本信息

标题：COMPETITIVENESS IN HOSPITALITY INDUSTRY: ROMANIAN STYLE
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作者：Þuclea, Claudia-Elena ; Pãdurean, Ana-Mihaela
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2008
卷号：6
期号：1
页码：105-114
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：In this paper is presented one of the important sectors of the national economy, at least from its potential for development perspective: the hospitality industry. The research interest is related to finding out the main factors of competitiveness in this field. This research attempts to identify the essential aspects of competitiveness in the hospitality industry. The objectives pursued refer to: discovering the degree to which the concept of competitiveness is understood and capitalized on by the managers in the Romanian hospitality industry; identifying a set of factors considered decisive in raising the competitiveness of Romanian firms in the hospitality industry; identifying the strategic concerns of firms operating in the Romanian hospitality industry, in order to establish the connection between strategy and the competitiveness of the firms belonging to this sector. As a result, the hypotheses are: in the hospitality industry there are particularities which influence the firms’ competitiveness and strategic orientation; preoccupation towards raising competitiveness and strategic orientation is influenced by the type of exploitation and the number of stars (level of comfort); in the hospitality industry, managers focus on cost control and service quality as decisive factors of competitiveness.
关键词：competitiveness; hospitality industry; internal factors; external factors