文章基本信息

标题：INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION
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作者：Iordache, Maria Carmen ; Rizea, Ionela ; Parpandel, Denisa 等
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2010
卷号：VIII
期号：1
页码：153-160
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted.
关键词：promotion; print advertising; advertisement; photo