文章基本信息

标题：LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY
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作者：Florea, Nicoleta Valentina
期刊名称：Management and Marketing Journal
印刷版ISSN：1841-2416
出版年度：2010
卷号：VIII
期号：2
页码：352-364
出版社：University of Craiova, Faculty of Economics and Business Administration
摘要：In times of rapid change and technical change, in a complex and dynamic environment, organizations must strive for superiority, in order to survive and to serve the clients who want more quality and lower price. Corporate leaders and human resources strategists have to take up this challenge of changing work attitudes across the organization. This involves guiding, leading, enabling and motivating people. This article is looking at aligning marketing with recruitment efforts, to obtain organizational performance. Anticipating customers’ needs, the organization develop specific plans of recruitment, selection and retention of those candidates who satisfy these needs at the highest level. Only anticipating and retaining those “right people at the right time”, an organization may obtain success into a global, dynamic and changing environment.
关键词：human resources recruitment; advertising; recruitment marketing; recruitment strategies; efficiency.