文章基本信息

标题：Major Trends in the Development of the Marketing Information System
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作者：Orzan, Gheorghe ; Cetina, Iuliana ; Mihail, Nora 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2008
卷号：1(518)
期号：1(518)
页码：51-56
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance.
关键词：marketing information system; internal and external environment; informational data flows.