文章基本信息

标题：To Differentiate or Not to Differentiate: A Question when Some Consumers Are Loyal
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作者：Meng, Yan
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2010
卷号：10(551)
期号：10(551)
页码：83-92
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：I analyze a duopoly that competes first in product characteristics and then in prices. I show that when there exist consumers that are loyal to specific brands with no regard for product characteristics, the second-stage price game doesn’t have a pure-strategy equilibrium or symmetric mixed-strategy equilibrium and the firms choose to maximize their product differentiation in the first stage, contrary to what is usually assumed in the price dispersion literature.
关键词：pricing; product differentiation; price competition.