文章基本信息

标题：Evaluation of Results from Sales Promotion Activities
本地全文：下载
作者：Ban, Olimpia
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2007
卷号：2(507)
期号：2(507)
页码：113-120
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature.
关键词：sales promotion; evaluation model: Bump-Trough effect.