文章基本信息

标题：Typological Analysis of Buying Actions
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作者：Teodorescu, Nicolae ; Pop, Nicolae ; Stancioiu, Felicia-Aurelia 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2008
卷号：2(519)
期号：2(519)
页码：35-38
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.
关键词：buyer typlogy; buying actions typology; market fragmentation; statistical methods in buying typology.