文章基本信息

标题：Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
本地全文：下载
作者：Pop, Nicolae ; Stancioiu, Aurelia-Felicia ; Teodorescu, Nicolae 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2008
卷号：5(522)
期号：5(522)
页码：71-78
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the multiattributive measuring (multi-dimensional). In the field of balneal medicine the need of standard evaluation of satisfaction appeared when the consumer became stricter and stricter, this leading to reorientation and adaptation to customers’ demands up to outrunning the customers’ expectations. Using marketing research and its specific instruments of satisfaction measurement, the experience of a customer regarding certain product usage, decomposed into dimensions or attributes, leads to permanent distinguishing of elements that draw him closer to/disturb the customer, in his role of conscious or unconscious observer.
关键词：attached customer; consumer; quality; satisfaction; sensorial/perceptive marketing.