文章基本信息

标题：Oltenia – Micro-destination of Cultural and Medical Spa Tourism
本地全文：下载
作者：Stăncioiu, Aurelia-Felicia ; Pârgaru, Ion ; Vlădoi, Anca-Daniela 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2011
卷号：XVIII(2011)
期号：12(565)
页码：43-58
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298). This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289). The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural) which are specific to the region of Oltenia, that is “still unseen and unknown”.
关键词：tourism micro-destination; destination image; regional tourism brand; medical spa tourism; destination marketing.