文章基本信息

标题：Conceptual aspects regarding balneotherapy tourism marketing in Romania
本地全文：下载
作者：Stăncioiu, Aurelia-Felicia ; Băltescu, Codruța-Adina ; Botoș, Andreea 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2013
卷号：XX
期号：2(579)
页码：145-158
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy tourism tradition. The all-levels causes (macro, meso and micro) derive from both directions (on the one hand, from the consumers, whose perception should be changed, and, on the other hand, from the numerous holders of these resources). However, before studying the causes, there is a strong need for understanding, knowing and finding a common denominator for the concepts and dimensions of the health tourism.
关键词：balneotherapy tourism; medical tourism; wellness tourism; spa tourism; balneotherapy tourism marketing.