文章基本信息

标题：Oltenia’s identity – A systemic approach of a tourism destination’s universe
本地全文：下载
作者：Stăncioiu, Aurelia-Felicia ; Teodorescu, Nicolae ; Pârgaru, Ion 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2013
卷号：XX
期号：7(584)
页码：7-26
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex space, which transcends the spatial and temporal coordinates. Therefore, it is necessary that the marketing specialists know and subsequenty use the components of the “destination’s universe” in the laborious process of constructing tourism products with specific, authentic elements, constituting points of contact between the targeted consumer segments and the nature and culture of the destination itself. The purpose of this paper is to identify, within a quantitative research, those specific elements of the region which can “collaborate” on developing every structured tourism product, comprising both tangible and intangible elements, functional and symbolic, which can be offered to as many market segments as possible, through planned activities of destination marketing, yet entirely complying with its identity.
关键词：destination; touristic identity; authenticity; Oltenia.