文章基本信息

标题：Management strategies of the financial-economical crisis in the hotel’s domain
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作者：Iordache, Carmen
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2013
卷号：XX
期号：9(586)
页码：115-126
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes. Realizing the place and the role of the hotels’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financial-economical crises which affects the demand’s size for the tourist services, generally, and for the hotels’s ones, specially.
关键词：hotels’s industry; crises; anti-crises strategies.