文章基本信息

标题：Sensory experience – between the tourist and the marketer
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作者：Diţoiu, Mihail-Cristian ; Stăncioiu, Aurelia-Felicia ; Teodorescu, Nicolae 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2014
卷号：XXI
期号：12(601)
页码：37-50
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this reason that the marketer projects the image identity and develops contact points, so that, through the application of suitable stimuli, the tourist will have a memorable sensory experience through the stages of pre-consumption, actual consumption and post-consumption of the travel product. The purpose of the present article is to evaluate the sensory experience of the tourist – a possible instrument for reducing the gap between projection and perception, as well as for imagining the travel product.
关键词：experience; sensory experience; contact points; sensory dimensions; destination.