文章基本信息

标题：Dimensions of the destination’s sensory profile. Case study: Muntenia
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作者：Stăncioiu, Aurelia-Felicia ; Diţoiu, Mihail-Cristian ; Teodorescu, Nicolae 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2014
卷号：XXI
期号：4(593)
页码：81-98
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense, the achievement of the destination’s sensory profile constitutes the first step, in which its perceived sensory dimensions for the elements of attraction and for the representative types of tourism are analyzed. In this paper, it is attempted, based on some research, to outline the sensory profile for the destination Muntenia, starting from the sensory dimensions perceived by tourists.
关键词：sensory marketing; sensory dimension; sensory profile; experience; destination brand.