文章基本信息

标题：Sensory marketing strategies. Case study: Oltenia
本地全文：下载
作者：Stăncioiu, Aurelia-Felicia ; Diţoiu, Mihail-Cristian ; Teodorescu, Nicolae 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2014
卷号：XXI
期号：7(596)
页码：43-54
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where perception and consumer knowledge start), aims to handle the senses of the consumer by starting from the identification of his/her needs.
关键词：sensory marketing strategies; sensory signatures; sensory dimensions; sensory brand of the destination.