文章基本信息

标题：Young people’s considerations regarding the fidelity of tourism products consumption
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作者：Botoş, Andreea ; Stăncioiu, Aurelia-Felicia ; Radu, Anamaria-Cătălina 等
期刊名称：Theoretical and Applied Economics
印刷版ISSN：1841-8678
电子版ISSN：1844-0029
出版年度：2014
卷号：XXI
期号：9(598)
页码：43-50
出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.
关键词：relationship marketing; fidelity; young people.