文章基本信息

标题：Lobby – A Strategy for the Romanian Entrepreneurs
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作者：Tuclea, Claudia-Elena
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2005
卷号：7
期号：18
页码：154-157
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：Romanian enterprises can use an easy handled and legal instrument with the purpose to influence public power in law’s elaboration and application. As a strategy, lobby must be, first of all, an ethical activity. In the present international environment, lobby becomes a useful weapon for Romanian enterprises if they want to survive in the strong battle of international competitivity.
关键词：Lobby; Strategy; Tactics; Influence; Competition; Public image.