文章基本信息

标题：Research on Consumers’ Self-Protection through a Healthy Diet
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作者：Istudor, Nicolae ; Ion, Raluca Andreea ; Petrescu, Irina Elena 等
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2010
卷号：12
期号：28
页码：436-443
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：The article analyzes consumers’ concern for healthy food, emphasizing the role of the vegetarian diet. Studies on the topic are available world-wide; however, none of these focuses on the role of vegetarian diet within the concern for healthy food, in Romania. In answering this question, a qualitative research was carried out on the customers of a store that sells natural food products and products certified as organic. The results indicate that vegetarian diet has a central role within the wider concern for healthy food, endorsing arguments to support the assertion. Hence, propensities in the consumer concerns to turn to healthier diets were identified, based on a system that diminishes or eliminates meat based diets. The conclusion of the qualitative research is a premise for future development of quantitative research, assessing the dimensions of this phenomenon.
关键词：healthy food; consumer behaviour; market research; vegetarian diet; eating patterns; organic agro-food products; market strategy