文章基本信息

标题：The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design
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作者：Plesea, Doru ; Pamfilie, Rodica ; Maiorescu, Irina 等
期刊名称：The AMFITEATRU ECONOMIC journal
印刷版ISSN：1582-9146
出版年度：2011
卷号：13
期号：Special No. 5
页码：746-753
出版社：Academy of Economic Studies - Bucharest, Romania
摘要：As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.
关键词：cultural differences; website design; communication structure; gender cognitive differences; consumer